financial literacy series

Led production and campaign management for a multi-city Chase x The Hip Hop Museum financial literacy series, delivering culturally-driven programming across LA, Chicago, and Atlanta that blended live experiences, media production, and national brand storytelling.

Role: Senior Experiential Producer

Partner: Chase

Company: The Hip Hop Museum

Locations: LA, Chicago, Atlanta, & New York

Timeline: Jan 2024 - Feb 2025

Responsibilities:

• Led end-to-end production of a multi-city touring activation (Los Angeles, Chicago, Atlanta), managing timelines, vendors, fabrication, and cross-market execution

• Produced multi-day programming frameworks including panels, workshops, dinners, performances, and community activations, scaling from intimate sessions to large-format venues

• Directed talent strategy and execution, managing booking, riders, run-of-show, green rooms, and on-site experience for artists, athletes, and industry leaders

  • Select talent includes: Common, Big Boi, DJ Jazzy Jeff, D-Nice, Terry Hunter, Hit-Boy, No I.D., Doug E. Fresh, Estelle, Zaytoven, Kid Capri, J. Ivy; with moderators and hosts including Ari Melber, Deon Cole, and Ros Gold-Onwude.

• Oversaw stage design and spatial experience, including branded environments, LED/projection systems, and integration of digital content across all venues

• Executed arena-scale activation in Atlanta at the Hawks arena (State Farm Arena), including in-venue programming and a full content takeover across stadium LED screens and digital surfaces

• Led media production strategy, capturing and producing long-form and short-form content across all cities, resulting in 20+ hours of recorded programming and a scalable content library

• Managed content distribution and social rollout, aligning talent, partners, and owned channels to drive engagement across Instagram, LinkedIn, and web platforms

• Integrated artifact and cultural storytelling elements into live environments, ensuring authenticity while aligning with brand objectives

• Developed and executed 360 brand integration, spanning physical builds, digital overlays, title cards, interstitials, and partnership storytelling

• Oversaw budget management across a multi-million dollar program, tracking production, talent, A/V, travel, and content costs while aligning with partner expectations

• Coordinated cross-functional stakeholders including brand, curatorial, production, and communications teams to deliver a cohesive national campaign

• Built a repeatable activation model that could scale across markets while maintaining local cultural relevance and impact‍ ‍

Selected press:

• [CHASE NEWSROOM]
  Chase partners with The Hip Hop Museum to boost financial health nationwide

• ESSENCE MAGAZINE
  Chase x The Hip Hop Museum: Advancing financial empowerment through culture

• THE ATLANTA VOICE
  The Hip Hop Museum and Chase host Atlanta pop-up on building legacy

• ATLANTA JOURNAL-CONSTITUTION (AJC)
  Atlanta rap stars headline financial literacy tour stop